According to a survey on social marketing in China conducted in late 2022, around ** percent of new advertisers would increase their social marketing spending by more than ** percent in 2023, compared to ** percent among mature advertisers . About ** percent of the surveyed newcomers would increase their social marketing budget in 2023.
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Miaozhen Systems, & NetEase, & China Advertising Association. (January 18, 2023). Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems, und NetEase, und China Advertising Association. "Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type." Chart. January 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems, NetEase, China Advertising Association. (2023). Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems, and NetEase, and China Advertising Association. "Expected Social Marketing Budget Change for 2023 in China as of November 2022, by Advertiser Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jan 2023, /statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems & NetEase & China Advertising Association, Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type ÌÇÐÄÆƽâ°æ, /statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/ (last visited July 31, 2026)
Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type [Graph], Miaozhen Systems, & NetEase, & China Advertising Association, January 18, 2023. [Online]. Available: /statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
