conducted in the last quarter each year ; including both traditional and digital marketing
Method of interview
Online survey
Supplementary notes
*Estimate.
Original survey question: Compared to the previous year, how much did the marketing spending change in your company in the current year? Now compared to the current year, how much would the budget on marketing change next year?
According to an annual survey on digital marketing, advertisers in China reported spending an average of percent more on marketing in 2024 compared to the previous year. The figure was lower than the industry expectation. The marketing budget was anticipated to grow by percent in 2025.
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Miaozhen Systems, & Various sources (GDMS, & M360), & Sohu. (December 26, 2024). Average growth rate of expected marketing spending among advertisers in China from 2020 to 2024, with an estimate for 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1452275/china-marketing-budget-growth/
Miaozhen Systems, und Various sources (GDMS, und M360), und Sohu. "Average growth rate of expected marketing spending among advertisers in China from 2020 to 2024, with an estimate for 2025." Chart. December 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1452275/china-marketing-budget-growth/
Miaozhen Systems, Various sources (GDMS, M360), Sohu. (2024). Average growth rate of expected marketing spending among advertisers in China from 2020 to 2024, with an estimate for 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1452275/china-marketing-budget-growth/
Miaozhen Systems, and Various sources (GDMS, and M360), and Sohu. "Average Growth Rate of Expected Marketing Spending among Advertisers in China from 2020 to 2024, with An Estimate for 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Dec 2024, /statistics/1452275/china-marketing-budget-growth/
Miaozhen Systems & Various sources (GDMS & M360) & Sohu, Average growth rate of expected marketing spending among advertisers in China from 2020 to 2024, with an estimate for 2025 ÌÇÐÄÆƽâ°æ, /statistics/1452275/china-marketing-budget-growth/ (last visited July 25, 2026)
Average growth rate of expected marketing spending among advertisers in China from 2020 to 2024, with an estimate for 2025 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360), & Sohu, December 26, 2024. [Online]. Available: /statistics/1452275/china-marketing-budget-growth/
