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Popular marketing strategies among surveyed consumers in China as of April 2022

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Source

Release date

May 2022

Region

China

Survey time period

as of April 2022

Number of respondents

1,330 respondents

Method of interview

Online survey

Citation formats

Favorite marketing channels among Chinese consumers 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

A survey in April 2022 found out that celebrity or KOL endorsement was the most preferred marketing method among Chinese consumers. Other popular marketing channels were * and ***

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