* The source does not specify the survey dates; the dates shown are the release dates of each report. The number of respondents refers to the total in 2024, as the source does not specify how many were influencers, agencies, PR agents, and brands.
2023 data retrived from an earlier release.
Citation formats
Agencies' advice to clients on rising influencer marketing spend in Brazil 2023-2024
During a survey among agencies in Brazil released in late 2024, approximately ** percent reported recommending that their clients increased their spending on influencer marketing in the following year. At the end of 2023, the share stood at ** percent.
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Influency.me. (January 9, 2025). Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1385506/agencies-advice-marketing-spending-brazil/
Influency.me. "Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024." Chart. January 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1385506/agencies-advice-marketing-spending-brazil/
Influency.me. (2025). Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1385506/agencies-advice-marketing-spending-brazil/
Influency.me. "Percentage of Advertising Agencies Advising Their Clients to Increase The Spending on Influencer Marketing Spending in Brazil in 2023 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jan 2025, /statistics/1385506/agencies-advice-marketing-spending-brazil/
Influency.me, Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/1385506/agencies-advice-marketing-spending-brazil/ (last visited July 26, 2026)
Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024 [Graph], Influency.me, January 9, 2025. [Online]. Available: /statistics/1385506/agencies-advice-marketing-spending-brazil/
