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Share of Chinese respondents following at least one influencer on social media as of May 2023

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Source

In cooperation with
Release date

June 2023

Region

China

Survey time period

May 11 to 31, 2023

Number of respondents

7,988 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Do you follow at least one influencer on social media?

Citation formats

Influencer following rate on social media in China 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by in May 2023, about ** percent of respondents had followed at least one influencer on social media and a majority of them said that they had purchased the products endorsed by the influencer.
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E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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