Figures of micro and nano influencer tiers have been combined for better understanding.
According to the source, influencers are classified into four tiers according to the number of followers as follows:
Top influencers: above 1 million followers;
Macro influencers: 100,000 to 1 million followers;
Mid-tier influencers: 30,000 to 100,000 followers;
Micro-influencers: 10,000 to 30,000 followers;
Nano influencers: 1,000 to 10,000 followers.
According to the source, the marketing spending was based on a comprehensive analysis of various influencer content from photo posts to Instagram Reels and video posts.
Citation formats
Electronic brands influencer spending allocation in Hong Kong Q2 2024, by tier
In the second quarter of 2024, Dyson allocated ** percent of its influencer spending on macro influencers who have 100,000 to * followers in the Hong Kong market. Sony was the only brand in the ten largest advertisers when it came influencer marketing that made a good use of nano influencers. Bowers & Wilkins, on the other hand, relied heavily on top-tier influencers.
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Cloudbreakr, & IAB Hong Kong. (July 30, 2024). Distribution of influencer spending of leading electronics and appliances brands in Hong Kong in 2nd quarter 2024, by influencer tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1536921/hong-kong-electronics-and-appliances-brands-influencer-spending-distribution-by-influencer-tier/
Cloudbreakr, und IAB Hong Kong. "Distribution of influencer spending of leading electronics and appliances brands in Hong Kong in 2nd quarter 2024, by influencer tier." Chart. July 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1536921/hong-kong-electronics-and-appliances-brands-influencer-spending-distribution-by-influencer-tier/
Cloudbreakr, IAB Hong Kong. (2024). Distribution of influencer spending of leading electronics and appliances brands in Hong Kong in 2nd quarter 2024, by influencer tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1536921/hong-kong-electronics-and-appliances-brands-influencer-spending-distribution-by-influencer-tier/
Cloudbreakr, and IAB Hong Kong. "Distribution of Influencer Spending of Leading Electronics and Appliances Brands in Hong Kong in 2nd Quarter 2024, by Influencer Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2024, /statistics/1536921/hong-kong-electronics-and-appliances-brands-influencer-spending-distribution-by-influencer-tier/
Cloudbreakr & IAB Hong Kong, Distribution of influencer spending of leading electronics and appliances brands in Hong Kong in 2nd quarter 2024, by influencer tier ÌÇÐÄÆƽâ°æ, /statistics/1536921/hong-kong-electronics-and-appliances-brands-influencer-spending-distribution-by-influencer-tier/ (last visited July 31, 2026)
Distribution of influencer spending of leading electronics and appliances brands in Hong Kong in 2nd quarter 2024, by influencer tier [Graph], Cloudbreakr, & IAB Hong Kong, July 30, 2024. [Online]. Available: /statistics/1536921/hong-kong-electronics-and-appliances-brands-influencer-spending-distribution-by-influencer-tier/
