According to an annual survey on digital marketing among advertisers in China, the most important goal of KOL marketing was to promote products. in **** surveyed advertisers indicated product seeding and brand promotion as the main reasons for KOL marketing campaigns. About ** percent of advertisers reported including KOL marketing as the key strategy.
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Miaozhen Systems, & China Advertising Association, & Mininglamp Technology. (February 26, 2025). Main goals of KOL marketing among advertisers in China in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1307862/china-main-purposes-of-influencer-marketing/
Miaozhen Systems, und China Advertising Association, und Mininglamp Technology. "Main goals of KOL marketing among advertisers in China in 2025." Chart. February 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1307862/china-main-purposes-of-influencer-marketing/
Miaozhen Systems, China Advertising Association, Mininglamp Technology. (2025). Main goals of KOL marketing among advertisers in China in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1307862/china-main-purposes-of-influencer-marketing/
Miaozhen Systems, and China Advertising Association, and Mininglamp Technology. "Main Goals of Kol Marketing among Advertisers in China in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2025, /statistics/1307862/china-main-purposes-of-influencer-marketing/
Miaozhen Systems & China Advertising Association & Mininglamp Technology, Main goals of KOL marketing among advertisers in China in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1307862/china-main-purposes-of-influencer-marketing/ (last visited July 31, 2026)
Main goals of KOL marketing among advertisers in China in 2025 [Graph], Miaozhen Systems, & China Advertising Association, & Mininglamp Technology, February 26, 2025. [Online]. Available: /statistics/1307862/china-main-purposes-of-influencer-marketing/
