The survey question was phrased by the source as: " Where will your company's social marketing focus be in the coming year? (Multiple answers allowed)"Â
KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.
Citation formats
Importance of influencer promotion in social marketing in China 2019-2025
According to an annual survey on digital marketing in China, ** percent of surveyed advertisers stated that KOL promotion would be a focus of their companies' social marketing strategy in 2025. Found out by the same survey, advertisers anticipated China's social marketing spending would increase by *** percent.
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Miaozhen Systems, & Various sources (GDMS, & M360, & China News). (December 26, 2024). Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, und Various sources (GDMS, und M360, und China News). "Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025." Chart. December 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, Various sources (GDMS, M360, China News). (2024). Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, and Various sources (GDMS, and M360, and China News). "Share of Advertisers Focusing on Kol Promotion When Doing Social Marketing in China from 2019 to 2024 with An Estimate for 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Dec 2024, /statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems & Various sources (GDMS & M360 & China News), Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025 ÌÇÐÄÆƽâ°æ, /statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/ (last visited August 03, 2026)
Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360, & China News), December 26, 2024. [Online]. Available: /statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
