In 2021, influencer marketing spending in Sweden increased by more than ** percent. The source projected that the 2022 growth rate would amount to **** percent. Global influencer marketing spending was projected to increase by roughly ** percent year on year in 2022.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Sverige. (June 2, 2022). Change in influencer marketing spending in Sweden from 2017 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1356227/growth-influencer-marketing-spending-sweden/
IAB Sverige. "Change in influencer marketing spending in Sweden from 2017 to 2022." Chart. June 2, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1356227/growth-influencer-marketing-spending-sweden/
IAB Sverige. (2022). Change in influencer marketing spending in Sweden from 2017 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1356227/growth-influencer-marketing-spending-sweden/
IAB Sverige. "Change in Influencer Marketing Spending in Sweden from 2017 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2022, /statistics/1356227/growth-influencer-marketing-spending-sweden/
IAB Sverige, Change in influencer marketing spending in Sweden from 2017 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/1356227/growth-influencer-marketing-spending-sweden/ (last visited July 26, 2026)
Change in influencer marketing spending in Sweden from 2017 to 2022 [Graph], IAB Sverige, June 2, 2022. [Online]. Available: /statistics/1356227/growth-influencer-marketing-spending-sweden/
