The source does not specify the survey dates; the dates shown are the release dates of each report. The number of respondents refers to the total in 2024, as the source does not specify how many were influencers, agencies, PR agents, and brands.
2023 data retrived from an earlier release.Â
Citation formats
Share of brands planning to raise influencer marketing spending in Brazil 2023-2024
During survey among brands working with influencer marketing in Brazil published in December 2024, approximately ** percent reported planning to increase their spending on that type of social media marketing in 2025. A year earlier, the share stood at nearly ** percent. According to the same study, at the end of 2024, almost **percent of agencies in Brazil recommended that their clients spend more on influencer marketing throughout the following year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Influency.me. (December 16, 2024). Percentage of brands planning to raise their influencer marketing spending in the following year in Brazil in 2023 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1385504/brands-plans-influencer-marketing-spending-brazil/
Influency.me. "Percentage of brands planning to raise their influencer marketing spending in the following year in Brazil in 2023 and 2024." Chart. December 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1385504/brands-plans-influencer-marketing-spending-brazil/
Influency.me. (2024). Percentage of brands planning to raise their influencer marketing spending in the following year in Brazil in 2023 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1385504/brands-plans-influencer-marketing-spending-brazil/
Influency.me. "Percentage of Brands Planning to Raise Their Influencer Marketing Spending in The following Year in Brazil in 2023 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2024, /statistics/1385504/brands-plans-influencer-marketing-spending-brazil/
Influency.me, Percentage of brands planning to raise their influencer marketing spending in the following year in Brazil in 2023 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/1385504/brands-plans-influencer-marketing-spending-brazil/ (last visited July 28, 2026)
Percentage of brands planning to raise their influencer marketing spending in the following year in Brazil in 2023 and 2024 [Graph], Influency.me, December 16, 2024. [Online]. Available: /statistics/1385504/brands-plans-influencer-marketing-spending-brazil/
