| Characteristic | Below 100,000 followers | 100,000 to 500,000 followers | 500,000 to 1 million followers | 1 million to 10 million followers | Over 10 million followers |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
Release date
September 2021
More information
Region
China
Survey time period
January to July 2021
Supplementary notes
KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.
The price ranges of each market segment was calculated by the median prices of all non-discount products sold on the official channels and were classified as follows:
Low-end: below 250 yuan.
Mid-range: 50 to 500 yuan.
Affordable luxury: 500 to 2,000 yuan.
Luxury: above 2,000 yuan.
One yuan equals approximately 0.15 U.S. dollars and 0.15 euros (as of August 2022).
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