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Leading advertising media and formats among small and medium-sized businesses (SMBs) in the United States as of October 2024

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Source

Release date

March 2025

Region

United States

Survey time period

September 21 to October 6, 2024

Number of respondents

1,500 respondents

Special properties

top three box / among leaders of businesses with fewer than 500 full-time employees who are involved in making decisions that affect their entire business; must say at least physical goods online using platforms like ecommerce websites or online marketplaces

Method of interview

Online survey

Citation formats

U.S. SMBs: leading ad media 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 11, 2025

During a 2024 survey, ** percent of responding leaders of small and medium-sized businesses (SMBs) from the United States who sold goods online stated that social media ads were one of three most important ad formats their business used to market goods sold on market places.

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Statistics on " SME/SMB advertising & marketing in the U.S. "

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Other statistics that may interest you SME/SMB advertising & marketing in the U.S.

Overview

5

Leading channels

5

Marketer insights

7

Spotlight: social media

4

Advertising spending

8

Spotlight: application of artificial intelligence (AI)

4

Spotlight: marketing outsourcing

3

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Topics

SME/SMB advertising and marketing in the United StatesDigital retail media advertising in the United StatesSocial media advertising and marketing in the U.S.B2B advertising & marketing in the United States SME e-commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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