According to a survey on social marketing in China conducted in late 2021, ** percent of advertisers stated that short video was a focus of their companies' social marketing strategy. KOL promotion was another key element in social marketing plan.
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Miaozhen Systems, & 199IT, & China Advertising Association. (January 13, 2022). Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
Miaozhen Systems, und 199IT, und China Advertising Association. "Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022." Chart. January 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
Miaozhen Systems, 199IT, China Advertising Association. (2022). Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
Miaozhen Systems, and 199IT, and China Advertising Association. "Share of Advertisers Focusing on Short Videos When Doing Social Marketing in China from 2019 to 2021, with An Estimate for 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2022, /statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
Miaozhen Systems & 199IT & China Advertising Association, Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022 ÌÇÐÄÆƽâ°æ, /statistics/1307830/china-popularity-of-short-videos-in-social-marketing/ (last visited August 04, 2026)
Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022 [Graph], Miaozhen Systems, & 199IT, & China Advertising Association, January 13, 2022. [Online]. Available: /statistics/1307830/china-popularity-of-short-videos-in-social-marketing/
