Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by in May 2023, about ** percent of female respondents from Taiwan who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. A large proportion of these respondents did so because they were convinced by the promotion from the influencer.
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Rakuten Insight. (June 15, 2023). Impact of social media influencers on purchasing in Taiwan as of May 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1200697/taiwan-gender-difference-of-influencers-impact-on-purchasing/
Rakuten Insight. "Impact of social media influencers on purchasing in Taiwan as of May 2023, by gender." Chart. June 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1200697/taiwan-gender-difference-of-influencers-impact-on-purchasing/
Rakuten Insight. (2023). Impact of social media influencers on purchasing in Taiwan as of May 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1200697/taiwan-gender-difference-of-influencers-impact-on-purchasing/
Rakuten Insight. "Impact of Social Media Influencers on Purchasing in Taiwan as of May 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2023, /statistics/1200697/taiwan-gender-difference-of-influencers-impact-on-purchasing/
Rakuten Insight, Impact of social media influencers on purchasing in Taiwan as of May 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1200697/taiwan-gender-difference-of-influencers-impact-on-purchasing/ (last visited July 30, 2026)
Impact of social media influencers on purchasing in Taiwan as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: /statistics/1200697/taiwan-gender-difference-of-influencers-impact-on-purchasing/
