According to a 2024 survey on the digital usage among Chinese internet users, about **** percent of respondents said they discovered new brands through word-of-mouth recommendations from friends or family. Search engines, social media comments, and brand websites were other major channels for gathering new information about products and services.
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We Are Social, & Meltwater, & DataReportal. (February 24, 2025). Most-used information channels for finding new brands and products in China as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1290743/china-popular-brand-discovery-channels/
We Are Social, und Meltwater, und DataReportal. "Most-used information channels for finding new brands and products in China as of 3rd quarter 2024." Chart. February 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1290743/china-popular-brand-discovery-channels/
We Are Social, Meltwater, DataReportal. (2025). Most-used information channels for finding new brands and products in China as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1290743/china-popular-brand-discovery-channels/
We Are Social, and Meltwater, and DataReportal. "Most-used Information Channels for Finding New Brands and Products in China as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2025, /statistics/1290743/china-popular-brand-discovery-channels/
We Are Social & Meltwater & DataReportal, Most-used information channels for finding new brands and products in China as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1290743/china-popular-brand-discovery-channels/ (last visited July 26, 2026)
Most-used information channels for finding new brands and products in China as of 3rd quarter 2024 [Graph], We Are Social, & Meltwater, & DataReportal, February 24, 2025. [Online]. Available: /statistics/1290743/china-popular-brand-discovery-channels/
