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Acceptable price ranges for a product that is a collaboration between a brand and an influencer in Taiwan as of May 2023

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Source

In cooperation with
Release date

June 2023

Region

Taiwan

Survey time period

May 11 to 31, 2023

Number of respondents

6,696 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How much more would you be willing to spend on a collaboration product between a brand and an influencer?

The question was asked among 4,192 female and 2,504 male respondents who had followed at least one influencer on social media and were willing to buy a product that is a collaboration.

Figures might not sum up to 100 percent due to rounding up.

Citation formats

Price ranges for an influencer collaboration product in Taiwan 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2023
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by in May 2023, a majority of respondents from Taiwan who had followed social media influencers said that they would purchase a product that is a collaboration between a brand and an influencer. About ** percent of such respondents stated that they would be willing to buy such items even if the price is higher than a similar product.
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