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Leading challenges of business-to-consumer (B2C) influencer marketing in Europe as of April 2021

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Source

Release date

April 2021

Region

Europe

Survey time period

as of April 2021

Supplementary notes

The source does not provide information about survey methodology. The date provided is the publication date.

Citation formats

Leading challenges of B2C influencer marketing in Europe 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 9, 2021
During a 2021 survey, ** percent of responding business-to-consumer (B2C) brands from Europe said the main challenge of influencer marketing was to measure its effect. Finding the right influencers was an obstacle for ** percent of marketers, and building an always-on strategy was a challenge to ** percent of respondents.
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Topics

Influencer marketing in EuropeInfluencer marketing worldwideInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)Influencer marketing in Germany
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