Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021
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During a 2021 survey carried out among marketers from the United Kingdom, ** percent of respondents stated that they believed that offering discounts and offers was the most effective in encouraging consumers to sign up for their brand's emails; ** percent said that the offer of joining a loyalty program was an effective measure to obtain customers' email addresses.
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UK DMA. (May 25, 2021). Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/
UK DMA. "Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/
UK DMA. (2021). Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/
UK DMA. "Types of Information Most Effective in Encouraging Consumers to Give Their Email Address to a Brand According to Marketers in The United Kingdom as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/
UK DMA, Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/ (last visited July 22, 2026)
Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021 [Graph], UK DMA, May 25, 2021. [Online]. Available: /statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/
