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Social media influencer categories most followed by consumers in the United Kingdom as of April 2023

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Sources

Release date

July 2023

Region

Europe, United Kingdom

Survey time period

April 2023

Number of respondents

1,013 respondents

Age group

18-65 years

Special properties

among respondents who shop online at least every couple of months and use social media platforms at least a few times per month

Citation formats

Influencer categories most followed in the UK 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 11, 2024

A survey carried out in April 2023 revealed that fashion social media influencers were the most popular among UK consumers, followed by ** percent of respondents. Lifestyle and food/cooking influencers also made it to the top three categories, followed by ** percent and ** percent of the interviewed consumers, respectively.

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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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