Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020
Characteristic
Share of responding marketers
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During a survey carried out in 2020 among marketers from Germany, United Kingdom, and the United States, more than a fifth said that online advertising in general was the platform with the highest influencer marketing return on investment (ROI). YouTube and Instagram ranked second, both with ** percent.
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Influencer Orchestration Network. (November 16, 2020). Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network. "Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020." Chart. November 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network. (2020). Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network. "Platforms with Highest Influencer Marketing Return on Investment (Roi) According to Professionals in Germany, The United Kingdom, and The United States as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2020, /statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network, Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1201174/influencer-marketing-roi/ (last visited July 24, 2026)
Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020 [Graph], Influencer Orchestration Network, November 16, 2020. [Online]. Available: /statistics/1201174/influencer-marketing-roi/
