among decision-makers from brands and agencies using influencer marketing
Method of interview
Online survey
Supplementary notes
* The source surveyed 39 marketers in the Benelux region (Belgium, the Netherlands, and Luxembourg); 131 in France; 104 in Germany; 96 in Italy; 39 in Nordic countries (Denmark, Finland, Norway, and Sweden); 113 in Spain; and 96 in the United Kingdom.
Multiple answers were possible.
Citation formats
Main challenges in influencer marketing in Western Europe 2025
According to a 2025 survey, ** percent of marketing decision-makers in Europe said that the biggest challenge in influencer marketing was finding the right balance between brand promotion and customer sensitivity. Another ** percent cited the lack of accurate measurement of return on investment (ROI) or return on advertising (ROA). In comparison, only ** percent of respondents said that target groups were changing too rapidly.
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Kolsquare. (October 20, 2025). Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
Kolsquare. "Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of October 2025." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
Kolsquare. (2025). Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
Kolsquare. "Common Challenges Faced by Marketing Decision Makers in Influencer Marketing in Selected Countries in Western Europe as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
Kolsquare, Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/1558287/decision-maker-challenges-influencer-marketing-europe/ (last visited July 20, 2026)
Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of October 2025 [Graph], Kolsquare, October 20, 2025. [Online]. Available: /statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
