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Marketing challenges and barriers in Europe in 2025

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Source

Release date

January 2025

Region

Europe

Survey time period

2024

Number of respondents

1,173 respondents

Special properties

top three box / among senior marketing executives

Supplementary notes

The source does not provide a more exact date of survey.

Citation formats

Marketing challenges in Europe 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 16, 2025

During a survey, ***percent of responding senior marketing professionals from Europe stated that the lack of understanding and knowledge of how artificial intelligence (AI) would change the way they did business was going to be one of their main marketing challenges in 2025. *percent named loyalty and retention programs in that context.

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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