among chief marketing officers from leading companies
Method of interview
Online survey
Supplementary notes
The number of respondents included 21 respondents located in Austria, 33 in Belgium, 36 in France, 186 in Germany, 50 in Italy, 33 in the Netherlands, 29 in Switzerland, and 82 in the United Kingdom.
Multiple answers were possible.
Citation formats
Most important marketing trends according to CMOs in Europe 2023
According to a September 2023 survey among chief marketing officers (CMOs) in Europe, ** percent of respondents said artificial intelligence (AI), machine learning and marketing automation would be an important marketing trend in 2023. This was followed by ** percent of respondents citing content creation, while another ** percent mentioned emotional branding.
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Serviceplan. (November 29, 2023). Most important marketing trends in 2023 according to CMOs in Europe as of September 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1376733/leading-trends-marketing-europe/
Serviceplan. "Most important marketing trends in 2023 according to CMOs in Europe as of September 2023." Chart. November 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1376733/leading-trends-marketing-europe/
Serviceplan. (2023). Most important marketing trends in 2023 according to CMOs in Europe as of September 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1376733/leading-trends-marketing-europe/
Serviceplan. "Most Important Marketing Trends in 2023 According to Cmos in Europe as of September 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Nov 2023, /statistics/1376733/leading-trends-marketing-europe/
Serviceplan, Most important marketing trends in 2023 according to CMOs in Europe as of September 2023 ÌÇÐÄÆƽâ°æ, /statistics/1376733/leading-trends-marketing-europe/ (last visited July 27, 2026)
Most important marketing trends in 2023 according to CMOs in Europe as of September 2023 [Graph], Serviceplan, November 29, 2023. [Online]. Available: /statistics/1376733/leading-trends-marketing-europe/
