Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020
Characteristic
Share of responding consumers
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During a 2020 survey carried out among consumers from Germany, United Kingdom and the United States, ** percent of respondents said they engaged weekly with influencers on YouTube; the same share named TikTok.
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Business of Apps. (January 28, 2021). Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1202671/influencer-engagement-platform/
Business of Apps. "Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020." Chart. January 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1202671/influencer-engagement-platform/
Business of Apps. (2021). Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1202671/influencer-engagement-platform/
Business of Apps. "Share of Consumers Engaging with Influencers Weekly on Selected Social Media Platforms in Germany, The United Kingdom, and The United States as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2021, /statistics/1202671/influencer-engagement-platform/
Business of Apps, Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1202671/influencer-engagement-platform/ (last visited July 19, 2026)
Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020 [Graph], Business of Apps, January 28, 2021. [Online]. Available: /statistics/1202671/influencer-engagement-platform/
