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Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars)

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Sources

Release date

November 2020

Region

Worldwide

Survey time period

June 2020

Number of respondents

917 respondents

Special properties

among marketing professionals working for FMCG brands

Supplementary notes

Figures have been rounded.

Citation formats

FMCG sales increase due to influencer marketing worldwide 2020, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2021
During a 2020 survey carried out among marketing professionals working for fast-moving consumer goods (FMCG) brands, it was found that the most successful experience with influencer marketing brought French FMCG marketers a sales increase of **** million U.S. dollars, on average. This was the highest value among all the nine countries surveyed. The lowest value – thousand dollars – was reported by Italian respondents.
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Influencer marketing in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
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