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Leading marketing objectives in Germany as of August 2024

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Sources

Release date

November 2024

Region

Germany

Survey time period

July and August 2024

Number of respondents

500*

Special properties

among in-house and agency marketers

Method of interview

Online survey

Supplementary notes

The survey was carried out among 500 marketers from France, Germany, Italy, Spain, and the United Kingdom.

* A separate number for Germany was not provided.

Citation formats

Leading marketing objectives in Germany 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 2, 2025

During a 2024 survey carried out among in-house and agency marketers from Germany, *** in 10 respondents stated that retaining existing customers was a marketing objective of theirs. Gathering customer data was named by ** percent of responding marketers.

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