Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020
Characteristic
Share of respondents
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During a survey carried out in 2020 among influencers from Germany, the United Kingdom, and the United States, **** of the influencers interviewed said that they felt it was important for them to partner with brands that shared their moral values on such topics as diversity, environmental protection or social problems.
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ÌÇÐÄÆƽâ°æ. (November 16, 2020). Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1201065/influencers-brands-values/
ÌÇÐÄÆƽâ°æ. "Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020." Chart. November 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1201065/influencers-brands-values/
ÌÇÐÄÆƽâ°æ. (2020). Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1201065/influencers-brands-values/
ÌÇÐÄÆƽâ°æ. "Share of Influencers Who Found It Important to Partner with Brands That Matched Their Moral Values in Germany, The United Kingdom, and The United States as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2020, /statistics/1201065/influencers-brands-values/
ÌÇÐÄÆƽâ°æ, Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1201065/influencers-brands-values/ (last visited July 16, 2026)
Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020 [Graph], ÌÇÐÄÆƽâ°æ, November 16, 2020. [Online]. Available: /statistics/1201065/influencers-brands-values/
