Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020
Characteristic
Share of responding consumers
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During a 2020 survey carried out among consumers from Germany, United Kingdom and the United States, ** percent of respondents said they were most likely to purchase a product promoted by an influencer in a TV ad; ** percent said they were most likely to buy a product promoted in an Instagram story.
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Business of Apps. (January 28, 2021). Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1202595/influencer-marketing-effectiveness/
Business of Apps. "Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020." Chart. January 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1202595/influencer-marketing-effectiveness/
Business of Apps. (2021). Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1202595/influencer-marketing-effectiveness/
Business of Apps. "Share of Consumers Who Believed Selected Influencer Channels Were Most Likely to Lead to Purchase in Germany, The United Kingdom, and The United States as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2021, /statistics/1202595/influencer-marketing-effectiveness/
Business of Apps, Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1202595/influencer-marketing-effectiveness/ (last visited July 15, 2026)
Share of consumers who believed selected influencer channels were most likely to lead to purchase in Germany, the United Kingdom, and the United States as of August 2020 [Graph], Business of Apps, January 28, 2021. [Online]. Available: /statistics/1202595/influencer-marketing-effectiveness/
