Share of marketers from selected industries that increased spending on influencer marketing in Germany, the United Kingdom, and the United States as of August 2020
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Share of responding marketers
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During a survey carried out in 2020 among marketers from Germany, United Kingdom and the United States, ** percent of retail marketers said they had increased their spending on influencer marketing in 2020. Almost three-quarters of all surveyed professionals confirmed that they increased their budget for this type of marketing. Two-thirds of these respondents also said that influencer marketing had a better return on investment than traditional advertising campaigns.
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LBBOnline. (November 16, 2020). Share of marketers from selected industries that increased spending on influencer marketing in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1200950/industries-increase-influencer-spending/
LBBOnline. "Share of marketers from selected industries that increased spending on influencer marketing in Germany, the United Kingdom, and the United States as of August 2020." Chart. November 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1200950/industries-increase-influencer-spending/
LBBOnline. (2020). Share of marketers from selected industries that increased spending on influencer marketing in Germany, the United Kingdom, and the United States as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1200950/industries-increase-influencer-spending/
LBBOnline. "Share of Marketers from Selected Industries That Increased Spending on Influencer Marketing in Germany, The United Kingdom, and The United States as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2020, /statistics/1200950/industries-increase-influencer-spending/
LBBOnline, Share of marketers from selected industries that increased spending on influencer marketing in Germany, the United Kingdom, and the United States as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1200950/industries-increase-influencer-spending/ (last visited July 16, 2026)
Share of marketers from selected industries that increased spending on influencer marketing in Germany, the United Kingdom, and the United States as of August 2020 [Graph], LBBOnline, November 16, 2020. [Online]. Available: /statistics/1200950/industries-increase-influencer-spending/
