Share of marketers who thought that influencer marketing had a greater ROI than traditional advertising in Germany, the United Kingdom, and the United States as of August 2020
Characteristic
Share of respondents
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During a survey carried out in 2020 among marketers from Germany, United Kingdom and the United States, ** percent of respondents said they believed influencer marketing had a better return on investment (ROI) than traditional advertising.
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ÌÇÐÄÆƽâ°æ. (November 16, 2020). Share of marketers who thought that influencer marketing had a greater ROI than traditional advertising in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1201161/influencer-marketing-roi/
ÌÇÐÄÆƽâ°æ. "Share of marketers who thought that influencer marketing had a greater ROI than traditional advertising in Germany, the United Kingdom, and the United States as of August 2020." Chart. November 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1201161/influencer-marketing-roi/
ÌÇÐÄÆƽâ°æ. (2020). Share of marketers who thought that influencer marketing had a greater ROI than traditional advertising in Germany, the United Kingdom, and the United States as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1201161/influencer-marketing-roi/
ÌÇÐÄÆƽâ°æ. "Share of Marketers Who Thought That Influencer Marketing Had a Greater Roi than Traditional Advertising in Germany, The United Kingdom, and The United States as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2020, /statistics/1201161/influencer-marketing-roi/
ÌÇÐÄÆƽâ°æ, Share of marketers who thought that influencer marketing had a greater ROI than traditional advertising in Germany, the United Kingdom, and the United States as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1201161/influencer-marketing-roi/ (last visited July 24, 2026)
Share of marketers who thought that influencer marketing had a greater ROI than traditional advertising in Germany, the United Kingdom, and the United States as of August 2020 [Graph], ÌÇÐÄÆƽâ°æ, November 16, 2020. [Online]. Available: /statistics/1201161/influencer-marketing-roi/
