* A total of 600 professionals in marketing, communications and PR from fashion, beauty and luxury brands as well as 300 key opinions leaders from Europe and the United States. ** Figure calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.
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Fashion, luxury & beauty brands planning to use TikTok in influencer marketing 2020
During an early 2020 survey, ** percent of responding marketers from Europe and the United States representing fashion, luxury, and beauty brands stated they were planning to include TikTok in their influencer marketing strategies. Prices of posts of TikTok influencers vary wildly. Nano-influencers (these with fewer than *** followers) charged on average between **** and ** U.S. dollars per post in 2020, whereas megainfluencers (with over * followers) started with *** thousand dollars per post but for the maximum, sky was the limit.
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ÌÇÐÄÆƽâ°æ. (April 29, 2020). Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1203957/tiktok-influencer-marketing/
ÌÇÐÄÆƽâ°æ. "Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020." Chart. April 29, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1203957/tiktok-influencer-marketing/
ÌÇÐÄÆƽâ°æ. (2020). Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1203957/tiktok-influencer-marketing/
ÌÇÐÄÆƽâ°æ. "Share of Fashion, Luxury, and Beauty Brands Planning to Include Tiktok in Their Influencer Marketing Strategy Worldwide in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2020, /statistics/1203957/tiktok-influencer-marketing/
ÌÇÐÄÆƽâ°æ, Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1203957/tiktok-influencer-marketing/ (last visited July 23, 2026)
Share of fashion, luxury, and beauty brands planning to include TikTok in their influencer marketing strategy worldwide in 2020 [Graph], ÌÇÐÄÆƽâ°æ, April 29, 2020. [Online]. Available: /statistics/1203957/tiktok-influencer-marketing/
