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Challenges of content marketing foreseen by marketers in India in 2021

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Source

Release date

December 2021

Region

India

Survey time period

2021

Number of respondents

250+

Special properties

Chief marketing officers (CMOs), CEOs, founders, directors

Method of interview

Online survey

Supplementary notes

The original survey question asked was: "What are the content marketing challenges that you foresee in 2021? (Select all that apply)"

* Refers to handling more channels, more audiences, more geographies.

Citation formats

Concerns about content marketing India 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 16, 2022
In response to a survey conducted in India in 2021, about ** percent of the respondents who were marketing executives identified *** chief hurdles to the practice of content marketing. The first was justifying the revenue impact of high social media spends, while the second was managing a growing variety of channels and audiences across several locations. Conversely, the role of IT in making decisions about marketing technology used by the company was a smaller concern.
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