During a 2020 survey carried out among marketers of fashion, luxury, and beauty brands worldwide, nearly ** percent of respondents stated they invested less than *** U.S. dollars annually in influencer marketing. Large investments - over 100 thousand dollars - were made by under ** percent of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Launchmetrics. (April 29, 2020). Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1203967/influencer-marketing-spend-fashion-brands/
Launchmetrics. "Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars)." Chart. April 29, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1203967/influencer-marketing-spend-fashion-brands/
Launchmetrics. (2020). Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1203967/influencer-marketing-spend-fashion-brands/
Launchmetrics. "Annual Influencer Marketing Investment of Fashion, Luxury, and Beauty Brands from Europe and The United States in 2020 (in 1,000 U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2020, /statistics/1203967/influencer-marketing-spend-fashion-brands/
Launchmetrics, Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1203967/influencer-marketing-spend-fashion-brands/ (last visited August 01, 2026)
Annual influencer marketing investment of fashion, luxury, and beauty brands from Europe and the United States in 2020 (in 1,000 U.S. dollars) [Graph], Launchmetrics, April 29, 2020. [Online]. Available: /statistics/1203967/influencer-marketing-spend-fashion-brands/
