During a survey, ***percent of responding senior marketing professionals from Europe stated that artificial intelligence (AI) was going to be one of their strategic focus areas in 2025 and beyond. percent named retail media in that context.
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European Marketing Confederation. (January 6, 2025). Marketing strategic focus areas in Europe in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1376627/leading-topics-marketing-europe/
European Marketing Confederation. "Marketing strategic focus areas in Europe in 2025." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1376627/leading-topics-marketing-europe/
European Marketing Confederation. (2025). Marketing strategic focus areas in Europe in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1376627/leading-topics-marketing-europe/
European Marketing Confederation. "Marketing Strategic Focus Areas in Europe in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1376627/leading-topics-marketing-europe/
European Marketing Confederation, Marketing strategic focus areas in Europe in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1376627/leading-topics-marketing-europe/ (last visited July 26, 2026)
Marketing strategic focus areas in Europe in 2025 [Graph], European Marketing Confederation, January 6, 2025. [Online]. Available: /statistics/1376627/leading-topics-marketing-europe/
