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Share of consumers sourcing news updates and opinions from influencers rather than journalists in selected countries worldwide as of August 2020

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Sources

Release date

November 2020

Region

Germany, United Kingdom, United States

Survey time period

August 2020

Number of respondents

3,010 respondents

Age group

16 years and older

Supplementary notes

The survey was carried out via online surveys, interviews, and focus groups.

Citation formats

Popularity of using influencers as news sources worldwide 2020, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2021
During a survey carried out in 2020 among consumers from Germany, the United Kingdom, and the United States, ** percent of respondents from the U.S. said they were more likely to source news updates and opinions from influencers rather than journalists or established news outlets. In Germany, the share stood at ** percent.
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