During a survey published in 2025, an average of ** percent of responding adults in the United States reported engaging with direct mail. According to the source, that means displaying interaction, interest, or curiosity with the mail piece, entailing, for instance, finding the brand on social media, clipping a coupon, or keeping the mail piece and referring to it later. Among participants aged 18 to 24, the average surpassed ** percent; among respondents aged 56 and over, the share reached less than **** of that.
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MarketingCharts, & sg360°. (July 21, 2025). Average engagement rate with direct mail among adults in the United States as of May 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1620155/engagement-rate-direct-mail-united-states/
MarketingCharts, und sg360°. "Average engagement rate with direct mail among adults in the United States as of May 2025, by age group." Chart. July 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1620155/engagement-rate-direct-mail-united-states/
MarketingCharts, sg360°. (2025). Average engagement rate with direct mail among adults in the United States as of May 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1620155/engagement-rate-direct-mail-united-states/
MarketingCharts, and sg360°. "Average Engagement Rate with Direct Mail among Adults in The United States as of May 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jul 2025, /statistics/1620155/engagement-rate-direct-mail-united-states/
MarketingCharts & sg360°, Average engagement rate with direct mail among adults in the United States as of May 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1620155/engagement-rate-direct-mail-united-states/ (last visited July 26, 2026)
Average engagement rate with direct mail among adults in the United States as of May 2025, by age group [Graph], MarketingCharts, & sg360°, July 21, 2025. [Online]. Available: /statistics/1620155/engagement-rate-direct-mail-united-states/
