As of June 2025, around ** percent of marketers working for advertisers surveyed in Brazil cited difficulty in quantifying influencer marketing’s return on investment (ROI) as a key barrier to increasing spend on this channel. A further ** percent mentioned challenges in proving an influencer’s effectiveness, while ** percent highlighted the need for greater transparency in metrics and results beyond impressions and engagement.
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Youpix. (August 18, 2025). Leading challenges for brands to invest more in influencer marketing in Brazil as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1290811/factors-impede-invest-influencer-marketing-brazil/
Youpix. "Leading challenges for brands to invest more in influencer marketing in Brazil as of June 2025." Chart. August 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1290811/factors-impede-invest-influencer-marketing-brazil/
Youpix. (2025). Leading challenges for brands to invest more in influencer marketing in Brazil as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1290811/factors-impede-invest-influencer-marketing-brazil/
Youpix. "Leading Challenges for Brands to Invest More in Influencer Marketing in Brazil as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Aug 2025, /statistics/1290811/factors-impede-invest-influencer-marketing-brazil/
Youpix, Leading challenges for brands to invest more in influencer marketing in Brazil as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1290811/factors-impede-invest-influencer-marketing-brazil/ (last visited August 02, 2026)
Leading challenges for brands to invest more in influencer marketing in Brazil as of June 2025 [Graph], Youpix, August 18, 2025. [Online]. Available: /statistics/1290811/factors-impede-invest-influencer-marketing-brazil/
