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Distribution of influencer marketing industry in India in 2022, by vertical

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Release date

December 2022

Region

India

Survey time period

2022

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Influencer marketing industry distribution India 2022, by vertical

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 5, 2022

Among the various sectors that invested in the influencer marketing industry in India, the personal care vertical held the largest market share at ** percent, as of 2022. Other prominent sectors that were heavy on influencer marketing included the food and beverage, fashion and jewelry, and mobile and electronics industries. Digital marketing in India has been lent a new degree of authenticity by social media as users create their own relatable brands and communities.

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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