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Leading reasons for following influencers in Japan as of August 2021

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Source

Release date

September 2021

Region

Japan

Survey time period

August 27 to 31, 2021

Number of respondents

1,000*

Age group

20-59 years

Special properties

among registered users of the company's survey panel

Method of interview

Online panel

Supplementary notes

*Out of an original sample of 1,000 respondents, 43.3 percent stated to follow at least one influencer. Only people who were following influencers were asked regarding their reasons for following influencers.

Citation formats

Main reasons for following influencers in Japan 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
Almost ** percent of the respondents to a survey conducted in Japan in 2021 stated that they followed an influencer because that person's post were interesting. While this was the most commonly stated reason for following influencers, almost half of the respondents mentioned a person's way of thinking or character.
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