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Distribution of influencer marketing spend in India in 2022, by sector

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Source

Release date

June 2023

Region

India

Survey time period

2022

Supplementary notes

*Projection

Values are the average calculated from the range provided by the source.

Citation formats

Influencer marketing expenditure share India 2022, by sector

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2024

In 2022, the personal care vertical made the highest contribution to influencer marketing spends in India, accounting for ** percent. The food and beverage and fashion sectors accounted for the second- and third-largest share of marketing expenditure that year. The overall influencer marketing expenditure incurred in 2022 roughly amounted to *** million U.S. dollars.

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