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Influencer marketing in France - Statistics & Facts

The French government ended 2024 revising its Influencer Marketing Law, better aligning it to the European Union's Digital Services Act to promote transparency and professionalism, while also introducing challenges and risks for creators failing to adhere to the new regulations. Thus, influencer marketing in France continues on an upward trend, with spending estimated to reach 520 million euros in 2025.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Most used social media platform by influencers in France
  • Instagram
  • Most valuable influencer partnership types in France
  • Promo codes

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Current statistics on this topic

Online marketing

Influencer marketing spending in France 2017-2030

Online Advertising

Most preferred social media for influencer marketing in France 2023

Online marketing

Content creators' earnings in France 2023

Recommended statistics

Overview

7

Overview

Popular influencers

3

Popular influencers

Influencer insights

3

Influencer insights

Audience

8

Audience

Consumer insights

7

Consumer insights

Further reports

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Influencer marketing in the United Kingdom (UK)
Influencer marketing in the United Kingdom (UK)
Influencer marketing in Italy
Influencer marketing in Italy
Digital advertising in France
Digital advertising in France
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