Statistics about Advertising & Marketing in United States
Statistics
- B2B martech spending in the U.S. 2021-2025 (in billion U.S. dollars)
- B2B marketing data spending in the U.S. from 2021 to 2025 (in billion U.S. dollars)
- Most desired personalized experiences for customers in the U.S. 2023
- Frequency of Medicare solicitations consumers aged 65+ received in the U.S. 2022
- Experiences of consumers aged 65+ with Medicare marketing in the U.S. 2022
- B2B marketing data spending and annual growth in the U.S. 2020-2025
- Marketing channels with highest ROI according to SMBs in the U.S. 2022
- Marketing tactics of SMBs in the U.S. 2023
- Leading SMB marketing challenges in the U.S. 2022
- Appeal of the "Barbie" movie marketing in the U.S. 2023, by generation
- Most effective content marketing videos in the U.S. 2021, by type
- Willingness to boycott brands for being deemed "woke" among adults in the U.S. 2023
- Connotations of companies referred to as "woke" in the U.S. 2023, by generation
- Connotations of companies referred to as "woke" in the U.S. 2023, by gender
- Connotations of companies referred to as "woke" according to adults in the U.S. 2023
- Companies' actions considered the most "woke" by adults in the U.S. 2023
- Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
- Adults' favorability of brands hiring disabled spokespeople in the U.S. 2023
- Adults' favorability of brands hiring Asian spokespeople in the U.S. 2023
- Adults' favorability of brands hiring Hispanic spokespeople in the U.S. 2023
- Adults' favorability of brands hiring Black spokespeople in the U.S. 2023
- Adults' favorability of brands hiring nonbinary spokespeople in the U.S. 2023
- Adults' favorability of brands hiring transgender spokespeople in the U.S. 2023
- View of brands as responsible for boosting diversity in the U.S. 2023, by ethnicity
- View of brands as responsible for boosting diversity in the U.S. 2023, by generation
- Adults thinking big brands were responsible for promoting diversity in the U.S. 2023
- Use of AI in text marketing in the U.S. 2023
- Support to brands changing logos for selected events in the U.S. 2023, by generation
- Level of support to brands changing logos for selected occasions in the U.S. 2023
- Frequency to which a brand should change its logo in the U.S. 2023, by generation
- How often brands should change their logos according to adults in the U.S. 2023
- Level of support to brands permanently changing logos in the U.S. 2023, by generation
- Level of support to brands permanently changing logos in the U.S. 2023, by gender
- Level of support to brands permanently changing logos among adults in the U.S. 2023
- Awareness of selected brands' logo and visual identity changes in the U.S. 2023
- Share of adults buying a product because of its logo in the U.S. 2023, by gender
- Share of adults who bought a product for it had an interesting logo in the U.S. 2023
- Level of consideration for a grocery product's logo in the U.S. 2023, by generation
- Level of consideration for a grocery product's logo in the U.S. 2023, by gender
- Level of consideration for a product's logo when doing the groceries in the U.S. 2023
- U.S. users who changed brands due to better-incentivized engagements 2022, by age
- Channels U.S. users have used to engage with incentivized engagements 2022
- Top prizes that motivate U.S. customers to engage in an incentivized engagement 2022
- Top actions U.S. users are likely to take for an incentivized engagement 2022
- Most often measured marketing metrics according to CMOs in the U.S. 2023
- Companies' top challenges in the next 12 months according to CMOs in the U.S. 2023
- Share of CMOs' customers ranking CX as a priority for the next year in the U.S. 2023
- Favorite characteristics of logos among adults in the U.S. 2023
- Share of adults buying a product because of its logo in the U.S. 2023, by generation
- U.S. adults' favorability of brands hiring LGBTQ spokespeople 2023, by religion
- Favorability of brands hiring LGBTQ spokespeople in the U.S. 2023, by ethnicity
- Favorability of brands hiring LGBTQ spokespeople in the U.S. 2023, by age group
- Adults' favorability of brands hiring LGBTQ spokespeople in the U.S. 2023, by gender
- Loyalty to brands with public stance on societal issues in the U.S. 2022, by age
- Consumers likelihood to join a loyalty program based on brand values in the U.S. 2022
- Relevance of causes when deciding to buy from a brand in the U.S. 2022-2023
- Brands spontaneously most cited by consumers as purposeful in the U.S 2022, by issue
- Share of consumers who could not name a purposeful brand in the U.S. 2022, by cause
- Consumers' preferred ways to engage with a brand’s loyalty program in the U.S. 2021
- Self-identification among marketers in the pharma sector in the U.S. 2022
- Average annual wage of marketers in the pharma sector in the U.S. in 2022, by gender
- Average annual salary of marketers in the pharma sector in the U.S. from 2015 to 2022
- Share of consumers planning to join loyalty programs in the U.S. 2022, by generation
- Top ways to engage with brands on social media according to U.S. consumers 2022
- Reasons for U.S. consumers for not joining a premium loyalty program 2022
- Distribution of U.S. consumers by how much they would pay for a loyalty program 2022
- Pharma marketers seeing employers include POC in the C-suite in the U.S. 2022
- U.S. consumers' perceptions on brand campaigns during a cost of living crisis 2022
- B2B SaaS industry's organic vs. paid CPL in the U.S. 2018-2022
- Importance of technology in B2B account-based organizations in the U.S. 2022
- Top challenges with hybrid customer experience in the U.S. and W. Europe 2021
- Customer loyalty benefits in Western Europe and the U.S. 2021
- Top features of an emotional connection to a brand in the U.S. & Western Europe 2021
- Top features of a great CX according to adults in the U.S. and Western Europe 2021
- Satisfaction with interactions with brands in the U.S. & Europe 2021, by generation
- Customer willingness to pay more for a great CX in the U.S. & Western Europe 2021
- Customer satisfaction with interactions with companies in the U.S. & Europe 2021
- Store types with the highest customer expectations in the U.S. & Western Europe 2021
- Consumers trusting local business more than e-commerce in the U.S. & Europe 2021
- Importance of business trust among consumers in the U.S. & Western Europe 2021
- Bad customer experience consequences in Western Europe and the U.S. 2021
- Brand loyalty in the face of a recession in the U.S. 2022
- Type of brands consumers plan to stay loyal to during a recession in the U.S. 2022
- Consumer characteristics used by marketers in targeting in Canada & the U.S. 2021
- Gen Z population in the U.S. 2022, by character type
- Main purchase recommendation sources in the U.S. 2022, by generation
- Importance of targeted marketing to Gen Z in the U.S. 2022
- Gen Z: popularity of brand canceling in the U.S. 2022
- Reasons consumers communicate with brands online in the U.S. 2022, by gender
- Reasons baby boomers communicate with brands online in the U.S. 2022
- Reasons millennials communicate with brands online in the U.S. 2022
- Reasons Gen X communicate with brands online in the U.S. 2022
- Reasons Gen Z communicate with brands online in the U.S. 2022
- Reasons consumers communicate with brands online in the U.S. 2022
- Likelihood of purchasing from a brand consumers were unable to contact U.S. 2022
- Importance of human customer service to baby boomers in the U.S. 2022
- Importance of human customer service to millennials in the U.S. 2022
- Importance of human customer service to Gen X in the U.S. 2022
- Importance of human customer service to Gen Z in the U.S. 2022
- Importance of human customer service in the U.S. 2022