Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation
Generation (range of years of birth)
Very responsible
Somewhat responsible
Not too responsible
Not responsible at all
Don’t know / No opinion
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During an April 2023 survey in the United States, ** percent of adult respondents who were part of Generation Z (born between 2005 and 2012) reported thinking that brands with a large target audience were either somewhat or very responsible for promoting diversity and inclusion. Among baby boomers (born between 1946 and 1964), that share stood at ** percent.
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Morning Consult. (April 17, 2023). Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult. "Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation." Chart. April 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult. (2023). Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult. "Percentage of Adults Thinking That Brands with a Large Target Audience Were Responsible for Promoting Diversity and Inclusion in The United States as of April 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2023, /statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
Morning Consult, Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/ (last visited July 27, 2026)
Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation [Graph], Morning Consult, April 17, 2023. [Online]. Available: /statistics/1398782/brands-responsible-promoting-diversity-generation-united-states/
