Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023, by generation
Generation (birth year)
Christmas
Fourth of July
Easter
St. Patrick’s Day
Cinco de Mayo
Black History Month
Juneteenth
Pride month
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During an April 2023 online survey among adults in the United States, at least ** percent of respondents from all generations somewhat or strongly supported brands temporarily changing logos and visual identities for Christmas. Meanwhile, less than ** percent of GenZers (born between 1997 and 2012), millennials (1981-1996), and GenXers (1965-1980), as well as less than ** percent of baby boomers (1946-1964), said the same about Pride month. According to the same study, **percent of U.S. adults thought brands should never change their logos.
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ÌÇÐÄÆƽâ°æ. (May 8, 2023). Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1385654/support-brands-changing-logos-temporarily-occasions-adults-generation-united-states/
ÌÇÐÄÆƽâ°æ. "Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023, by generation." Chart. May 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1385654/support-brands-changing-logos-temporarily-occasions-adults-generation-united-states/
ÌÇÐÄÆƽâ°æ. (2023). Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1385654/support-brands-changing-logos-temporarily-occasions-adults-generation-united-states/
ÌÇÐÄÆƽâ°æ. "Level of Support to Brands Changing Logos and Visual Identities Temporarily for Selected Occasions among Adults in The United States as of April 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2023, /statistics/1385654/support-brands-changing-logos-temporarily-occasions-adults-generation-united-states/
ÌÇÐÄÆƽâ°æ, Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1385654/support-brands-changing-logos-temporarily-occasions-adults-generation-united-states/ (last visited July 31, 2026)
Level of support to brands changing logos and visual identities temporarily for selected occasions among adults in the United States as of April 2023, by generation [Graph], ÌÇÐÄÆƽâ°æ, May 8, 2023. [Online]. Available: /statistics/1385654/support-brands-changing-logos-temporarily-occasions-adults-generation-united-states/
