Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation
Characteristic
Share of respondents
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According to an April 2022 survey conducted in the United States, *** out of 10 consumers were more likely to join a brand’s loyalty or rewards program if it was based on brand values. Among generations, Millenials had a higher interest in brands that live their values: ** percent of respondents said they were more likely to participate in a loyalty program based on brand values. Gen Z respondents followed, with ** percent.
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Merkle. (March 22, 2023). Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
Merkle. "Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation." Chart. March 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
Merkle. (2023). Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
Merkle. "Likelihood to Participate in a Brand’s Loyalty or Rewards Program Based on Brand Values According to Consumers in The United States in April 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Mar 2023, /statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
Merkle, Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/ (last visited July 21, 2026)
Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation [Graph], Merkle, March 22, 2023. [Online]. Available: /statistics/1375140/likelihood-participate-loyalty-rewards-program-brand-values-us/
