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Business-to-business (B2B) marketing data spending in the United States from 2021 to 2025 (in billion U.S. dollars)

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Sources

Release date

September 2023

Region

United States

Survey time period

August 2023

Special properties

Includes spending by companies on filmographic, intent, and other third-party data; excludes spending on related technology

Citation formats

B2B marketing data spending in the U.S. from 2021 to 2025 (in billion U.S. dollars)

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 27, 2023

In 2022, B2B marketing data spending in the United States equaled **** billion U.S. dollars. During 2023, this number stood at around **** billion, and is expected to grow to approximately **** billion by 2025.

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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