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Business-to-business software-as-a-service (B2B SaaS) organic vs. paid average cost per lead (CPL) in the United States between January 2018 and November 2022 (in U.S. dollars)

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Sources

Release date

February 2023

Region

United States

Survey time period

between January 2018 and November 2022

Supplementary notes

The date of release is date of access.

Citation formats

B2B SaaS industry's organic vs. paid CPL in the U.S. 2018-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2023
Between January 2018 and November 2022, the average cost per lead (CPL) in the business-to-business software-as-a-service (B2B SaaS) industry in the United States amounted to *** U.S. dollars for paid channels. For organic ones, the CPL reached almost *** dollars.
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Topics

Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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