Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation
Generation (birth year)
Strongly support
Somewhat support
Somewhat oppose
Strongly oppose
Don’t know / No opinion
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During an April 2023 online survey among adults in the United States, ** percent of responding GenZers (born between 1997 and 2012) reported strongly or somewhat supporting brands permanently changing logos and visual identities as a marketing strategy. Among millennials (1981-1996) and GenXers (1965-1980), the shares stood at ** and ** percent, respectively. According to the same study, around **** of U.S. adults said they bought a product because it had an interesting logo.
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Morning Consult. (May 8, 2023). Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
Morning Consult. "Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation." Chart. May 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
Morning Consult. (2023). Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
Morning Consult. "Level of Support to Brands Permanently Changing Logos and Visual Identities as a Marketing Strategy among Adults in The United States as of April 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2023, /statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
Morning Consult, Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/ (last visited July 25, 2026)
Level of support to brands permanently changing logos and visual identities as a marketing strategy among adults in the United States as of April 2023, by generation [Graph], Morning Consult, May 8, 2023. [Online]. Available: /statistics/1385468/level-support-brands-changing-logos-visual-identities-permanently-marketing-strategy-adults-generation-us/
