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Share of consumers planning to join additional premium loyalty programs in the United States as of June 2022, by generation

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Sources

Release date

June 2022

Region

United States

Survey time period

February 2022

Number of respondents

2,500 respondents

Supplementary notes

Type of survey and age of respondents not specified by source.

Citation formats

Share of consumers planning to join loyalty programs in the U.S. 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 20, 2023

During a February 2022 survey conducted among consumers in the United States, ** percent of respondents among Generation Z stated that they were planning to join additional premium loyalty programs. Millennials and Generation X consumers followed with ** percent and ** percent, respectively.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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