As of June 2023, almost **** (** percent) of adults surveyed in the United States stated that they would definitely or probably not consider boycotting a company if it were referred to as being "woke." Meanwhile, slightly more than **** (** percent) reported definitely or probably willing to boycott brands perceived as such. During the same study, little more than **** of U.S. consumers deemed a brand positive for being called "woke".
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Morning Consult. (July 11, 2023). Willingness to boycott brands for being deemed "woke" among adults in the United States as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1400047/willingness-boycott-brands-deemed-woke-adults-united-states/
Morning Consult. "Willingness to boycott brands for being deemed "woke" among adults in the United States as of June 2023." Chart. July 11, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1400047/willingness-boycott-brands-deemed-woke-adults-united-states/
Morning Consult. (2023). Willingness to boycott brands for being deemed "woke" among adults in the United States as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1400047/willingness-boycott-brands-deemed-woke-adults-united-states/
Morning Consult. "Willingness to Boycott Brands for Being Deemed "Woke" among Adults in The United States as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2023, /statistics/1400047/willingness-boycott-brands-deemed-woke-adults-united-states/
Morning Consult, Willingness to boycott brands for being deemed "woke" among adults in the United States as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1400047/willingness-boycott-brands-deemed-woke-adults-united-states/ (last visited August 04, 2026)
Willingness to boycott brands for being deemed "woke" among adults in the United States as of June 2023 [Graph], Morning Consult, July 11, 2023. [Online]. Available: /statistics/1400047/willingness-boycott-brands-deemed-woke-adults-united-states/
